Outsourcing Your Mentors

Brent BaldwinI was thinking about mentors in my life, people of influence who can offer me sound advice and direction. Many of the people who I would consider as possible mentors would gladly give their time and provide answers to my questions.

Face to face mentorship is invaluable on so many levels. But quite frankly there wouldn’t be the depth of analysis that a Warren Buffet could offer or the diplomacy of a Nelson Mandela, I don’t know anyone who would be able to advise me on communicating with a crowd like Bill Gove or Bob Proctor.

So I started to think; enough has been written about and by these great people, why don’t I just outsource my mentorship.

There are lots of outsourcing opportunities, in just about every field imaginable. For tasks from the most complicated, challenging and inspiring to the simplest, the most repetitive and the mundane.

It has got to the point that if you can define a specific task, you can find someone to mentor you. Often for just a fraction of what your billable rate would be. Based on that who wouldn’t be open and receptive to the economies of scale offered by outsourcing. As long as you can define the problem and define the right question it can happen.

But how would you outsource an icon, a world leader, a World Class Thinker?

Extrapolate from the best of the best; listen to interviews, read biographies, magazine articles, watch archived news footage, Youtube and then pick your mentors. Study them with awe. Translate their answers to your situation, open yourself to new alternatives, and be influenced and inspired by the directions they chose, and the trials and tribulations they overcame.

We live in an age where all this and more is readily available for next to nothing. We would be foolish not to exploit the opportunity to our advantage.

Choose your mentors well and choose your questions thoughtfully.

World Class Thinking means Thinking World Class.

Cognitive Kindness

Brent BaldwinCognitive Kindness is about being intentionally kind. We all know the world can always use a little more kindness. While the naysayers tell you, “right now, that’s not where my head is.”

Sometimes we get busy or feel that kindness is not a priority nor is it part of my DNA, I just don’t care what you’re feeling or how I’m percieved. Just leave me alone, this is the way I’ve always done it. Walls up, head down, pushing forward, determined, and no time for B.S. or unnecessary crap or conversation. Just cut to the meat of the problem and let’s muscle through, leave kindness to those with more time and less important work.

Stuck In Your Head

If you’re going to get stuck anywhere, it will be in your head. That isn’t an excuse, it’s a reality, and like any reality we have dominion. We have a choice; there is always a choice.

Ever feel that there just doesn’t seem to be a good enough reason to be kind right now? When focused on the things that are important or are capturing 100% of our attention; it doesn’t mean you can’t be aware. Cognitive Kindness is not mutually exclusive, or all-encompassing, it’s not emotional; it’s a state of presentation. We can do anything that we are engaged in with kindness as our default.

5 Myths Dispelled

1) Being kind makes you vulnerable.
No, it doesn’t what it does do is invite input from others.

2) Kindness makes you appear weak.
The fact is, those who are Cognitively Kind are respected.

3) Kindness is a time waster.
More often than not it offers timely solutions. Answers you would never have stumbled on without someone else’s input.

4) I don’t want to be everyone’s friend.
So don’t be, being kind doesn’t mean you have to invite them home.

5) It waters down the importance of the work.
What makes you think that? What it will do is open the gateway to empathy, constructive considerations, and loyalty.

Choose Cognitive Kindness

Cognitive Kindness boils down to remembering to be present. Be empathetic, aware and receptive to others and your environment.


Because as a World Class performer you want those within your realm of influence to feel confident and comfortable, to bring their best. We all win when we engage in Cognitive Kindness.

Think World Class

Can’t Have It Both Ways

Brent BaldwinLife is a series of choices, and in life, this is never more evident than when we choose safety over risk.

It is an oxymoron to think we can be safe and experience the excitement of risk simultaneously. Conversely, taking on risk will never provide the predictability of a safe choice.

Understanding Risk & Safe Choices

  1. Start with clarity, why are we attracted to the risk or conversely why do we want safety?
  2. Next, add your purpose and expectation.
  3. The third step, determine the upside and the downside.
  4. Then finally, lean toward the choice that offers you the best return for growth and opportunity.

Remember, without risk, nothing much ever happens.

Life is a series of risks, some big some small. The reality, there is always an element of risk, even when we choose the safe option.

Whenever we attempt to do something more, to experience interpersonal growth, or to challenge the status quo, as we know it,  we step into risk. The risk is always subject to degrees and, for the most part, the measurement is subjective rather than quantifiable. Any risk is also individual according to the tolerance of the one assuming the risk.

To those outside of the risk transaction, personal interpretations and assessments are evaluated much like a Monday morning arm chair quarterback, analyzes the Sunday afternoon game.

A risk is a renewable resource, best when embraced.  The process of stepping into risk always offers a payoff; like expanded knowledge, learned talents and experience, the kind of stuff that makes a life memorable.

Safety builds walls and barriers and prefers to co-exist within the realm of the known. Locked down in what we expect and understand. We can’t live on our past successes.

Middle-class mindset is one of comfort and as little risk as possible. The World Class Thinker sees risk and decides to manage it to the best of their ability.

Life is not linear, it ebbs and flows, filled with as much opportunity and risk as you can handle.

Do something bigger than you ever have before ~ Think World Class