Cognitive Kindness

Brent BaldwinCognitive Kindness is about being intentionally kind. We all know the world can always use a little more kindness. While the naysayers tell you, “right now, that’s not where my head is.”

Sometimes we get busy or feel that kindness is not a priority nor is it part of my DNA, I just don’t care what you’re feeling or how I’m percieved. Just leave me alone, this is the way I’ve always done it. Walls up, head down, pushing forward, determined, and no time for B.S. or unnecessary crap or conversation. Just cut to the meat of the problem and let’s muscle through, leave kindness to those with more time and less important work.

Stuck In Your Head

If you’re going to get stuck anywhere, it will be in your head. That isn’t an excuse, it’s a reality, and like any reality we have dominion. We have a choice; there is always a choice.

Ever feel that there just doesn’t seem to be a good enough reason to be kind right now? When focused on the things that are important or are capturing 100% of our attention; it doesn’t mean you can’t be aware. Cognitive Kindness is not mutually exclusive, or all-encompassing, it’s not emotional; it’s a state of presentation. We can do anything that we are engaged in with kindness as our default.

5 Myths Dispelled

1) Being kind makes you vulnerable.
No, it doesn’t what it does do is invite input from others.

2) Kindness makes you appear weak.
The fact is, those who are Cognitively Kind are respected.

3) Kindness is a time waster.
More often than not it offers timely solutions. Answers you would never have stumbled on without someone else’s input.

4) I don’t want to be everyone’s friend.
So don’t be, being kind doesn’t mean you have to invite them home.

5) It waters down the importance of the work.
What makes you think that? What it will do is open the gateway to empathy, constructive considerations, and loyalty.

Choose Cognitive Kindness

Cognitive Kindness boils down to remembering to be present. Be empathetic, aware and receptive to others and your environment.


Because as a World Class performer you want those within your realm of influence to feel confident and comfortable, to bring their best. We all win when we engage in Cognitive Kindness.

Think World Class

Can’t Have It Both Ways

Brent BaldwinLife is a series of choices, and in life, this is never more evident than when we choose safety over risk.

It is an oxymoron to think we can be safe and experience the excitement of risk simultaneously. Conversely, taking on risk will never provide the predictability of a safe choice.

Understanding Risk & Safe Choices

  1. Start with clarity, why are we attracted to the risk or conversely why do we want safety?
  2. Next, add your purpose and expectation.
  3. The third step, determine the upside and the downside.
  4. Then finally, lean toward the choice that offers you the best return for growth and opportunity.

Remember, without risk, nothing much ever happens.

Life is a series of risks, some big some small. The reality, there is always an element of risk, even when we choose the safe option.

Whenever we attempt to do something more, to experience interpersonal growth, or to challenge the status quo, as we know it,  we step into risk. The risk is always subject to degrees and, for the most part, the measurement is subjective rather than quantifiable. Any risk is also individual according to the tolerance of the one assuming the risk.

To those outside of the risk transaction, personal interpretations and assessments are evaluated much like a Monday morning arm chair quarterback, analyzes the Sunday afternoon game.

A risk is a renewable resource, best when embraced.  The process of stepping into risk always offers a payoff; like expanded knowledge, learned talents and experience, the kind of stuff that makes a life memorable.

Safety builds walls and barriers and prefers to co-exist within the realm of the known. Locked down in what we expect and understand. We can’t live on our past successes.

Middle-class mindset is one of comfort and as little risk as possible. The World Class Thinker sees risk and decides to manage it to the best of their ability.

Life is not linear, it ebbs and flows, filled with as much opportunity and risk as you can handle.

Do something bigger than you ever have before ~ Think World Class

It’s Never the Other Person

Brent Baldwin“It’s you ~ dumb-ass. I said ok, I get it, it’s my perspective and not the other person, but did you have to call me dumb-ass?”

As it turns out it was probably one of the best pieces of advice that I have ever received, and likely not as harsh as it should have been. All the same, it got my attention.

Up until that point, I assumed that I knew what other people were thinking about me. That sounds ridiculous when you see it written down. Why is it we believe that we know what the other person is thinking about us? The truth is we haven’t got a clue, and if we did the last thing we should do is care.

If I think it matters for one minute, I am going to start changing my direction and actions. I am going to start serving someone else’s agenda and not my own. This strategy will never get you where you want to go.

Without even realizing it many people in your life, including friends and family, want to keep you in a box. It is easier to define you and your relationship if they can compartmentalize. Place great big borders around who, and what they believe you are and should you try to cross any of those lines they will slap you back or choose some passive aggressive withholding in the relationship. I guess they think you are going to come slithering back with regret and remorse, ready to make amends and get back in your box.

It is a true friend and an honest relationship that will support and encourage your personal development. Seek out these relationships and work collectively to help each other while the rest of the world tries in vain to keep the status quo, status quo.

World Class Thinking means Thinking World Class