Cognitive Kindness

Brent BaldwinCognitive Kindness is about being intentionally kind. We all know the world can always use a little more kindness. While the naysayers tell you, “right now, that’s not where my head is.”

Sometimes we get busy or feel that kindness is not a priority nor is it part of my DNA, I just don’t care what you’re feeling or how I’m percieved. Just leave me alone, this is the way I’ve always done it. Walls up, head down, pushing forward, determined, and no time for B.S. or unnecessary crap or conversation. Just cut to the meat of the problem and let’s muscle through, leave kindness to those with more time and less important work.

Stuck In Your Head

If you’re going to get stuck anywhere, it will be in your head. That isn’t an excuse, it’s a reality, and like any reality we have dominion. We have a choice; there is always a choice.

Ever feel that there just doesn’t seem to be a good enough reason to be kind right now? When focused on the things that are important or are capturing 100% of our attention; it doesn’t mean you can’t be aware. Cognitive Kindness is not mutually exclusive, or all-encompassing, it’s not emotional; it’s a state of presentation. We can do anything that we are engaged in with kindness as our default.

5 Myths Dispelled

1) Being kind makes you vulnerable.
No, it doesn’t what it does do is invite input from others.

2) Kindness makes you appear weak.
The fact is, those who are Cognitively Kind are respected.

3) Kindness is a time waster.
More often than not it offers timely solutions. Answers you would never have stumbled on without someone else’s input.

4) I don’t want to be everyone’s friend.
So don’t be, being kind doesn’t mean you have to invite them home.

5) It waters down the importance of the work.
What makes you think that? What it will do is open the gateway to empathy, constructive considerations, and loyalty.

Choose Cognitive Kindness

Cognitive Kindness boils down to remembering to be present. Be empathetic, aware and receptive to others and your environment.


Because as a World Class performer you want those within your realm of influence to feel confident and comfortable, to bring their best. We all win when we engage in Cognitive Kindness.

Think World Class